Vidyard vs. Loom in 2024: Comparing Top Video Messaging Tools

Vidyard vs. Loom in 2024: Comparing Top Video Messaging Tools

Anna Sonnenberg
May 15, 2024

As two of the most popular video communication tools in 2024, Vidyard and Loom continue to compete for market share in the rapidly growing screen recording space. With remote work now firmly established as a permanent fixture for most organizations, these platforms have evolved significantly. So what makes them different today, and which offers the right features at a price that fits your budget?

In this updated comparison for 2024, we'll analyze Vidyard vs. Loom side by side so you can see which is ideal for your current use case and tech stack. We'll also explore when a screencasting tool like Komodo is a better option—especially if you want to record video messages and create step-by-step guides efficiently.

Vidyard vs. Loom: 2024 Quick Comparison

Loom and Vidyard remain leading video tools that can record your webcam, your screen, or both. Both platforms have expanded their features in 2024, but they maintain distinct specializations:

  • Vidyard continues to focus primarily on sales teams, with enhanced AI capabilities for 2024 that help add a personal touch to prospecting and demo videos. Its improved calls-to-action (CTAs) and advanced analytics make it an even stronger choice for tracking results and optimizing outreach.
  • Loom remains centered on asynchronous team communication, but has expanded its enterprise capabilities in 2024. Its refined video interaction tools and new AI features make it increasingly valuable for teamwork and knowledge sharing.

What limitations persist in 2024? While both platforms have added new features, neither has fully embraced process documentation. Both still produce primarily videos, not comprehensive step-by-step guides. As a result, neither Loom nor Vidyard fully addresses use cases like:

  • Creating detailed standard operating procedures (SOPs)
  • Developing interactive workflows with step-by-step instructions
  • Building customer or team onboarding processes with visual guidance

For these scenarios, Komodo continues to be a better choice in 2024, offering an integrated solution for both screencasting and process documentation. With Komodo, you can record your screen and webcam while automatically documenting the steps of any web-based process. This expanded functionality—combined with unlimited videos on the free plan—makes it a compelling alternative to both Vidyard and Loom.

What is Vidyard in 2024?

Vidyard has strengthened its position as a tool designed for creating personalized videos throughout the sales cycle. In 2024, Vidyard has expanded its AI capabilities significantly, allowing sales teams to create more tailored intro videos, custom demos, and interactive proposals. Videos can be shared via URL or embedded in emails and other platforms.

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What distinguishes Vidyard from alternatives in 2024? Its AI functionality has become increasingly sophisticated. The platform now offers AI-generated speaker notes, content suggestions, and automated prospect research—all designed to help sales teams create more effective outreach videos in less time.

What is Loom in 2024?

Loom has refined its focus as a team-oriented video messaging platform. In 2024, Loom has enhanced its asynchronous communication features, allowing teams to share thoughts more effectively, explain projects to clients with greater clarity, and keep stakeholders informed without requiring synchronous meetings.

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The platform's engagement features have been expanded in 2024, with improved viewer comments, ratings, and emoji reactions throughout video recordings. Loom has also added AI-powered summaries and transcriptions, though these remain premium features that require additional payment.

Loom vs. Vidyard vs. Komodo in 2024

How do these platforms compare in 2024 regarding features, use cases, and pricing? Let's examine an updated comparison, including how they measure up against Komodo.

Features and capabilities in 2024

Each platform has evolved its feature set in 2024. Here's how they currently compare:

Screen recording features

All three tools maintain their core screen recording capabilities. Each can capture webcam video and audio, record screen activity, or display both simultaneously.

For webcam customization, Vidyard has expanded its background options in 2024, while Loom continues to offer various blurred and virtual backgrounds. Komodo now allows users to display their profile picture or use a simple background blur effect.

The key differentiator remains Komodo's workflow recording capability. It automatically converts on-screen actions into sequential steps with screenshots and instructions—a feature neither Loom nor Vidyard has fully matched in 2024.

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Komodo's guide creation tool works with or without accompanying video, making it versatile for various documentation needs. This remains particularly valuable for employee onboarding, product tutorials, and customer education.

AI capabilities in 2024

AI features have become a major battleground in 2024:

  • Loom now offers AI capabilities as an add-on that generates video titles, summaries, chapters, and tasks. In 2024, they've added AI-powered search capabilities across video libraries, but these premium features come at an additional cost.
  • Komodo has enhanced its AI transcript editing tool, which is available with all plans. The system automatically generates and synchronizes transcripts with video content, which users can edit directly to modify the video.
  • Vidyard maintains the most comprehensive AI suite in 2024. Available with all plans, its AI script generator helps create optimized video scripts for different sales stages, while its prospecting tool can now analyze LinkedIn and other platforms to generate personalized outreach suggestions.
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Annotation and editing tools

All three platforms have continued to refine their editing capabilities in 2024:

  • Vidyard provides drawing tools across all plans but maintains relatively basic editing features limited to trimming and thumbnail selection.
  • Loom's editing suite (paid plans only) allows users to trim and split videos, with enhanced capabilities for inserting existing clips.
  • Komodo retains the most advanced video editor, with automatic pause removal, selective re-recording options, and the ability to insert new content at any point in existing videos.
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Video engagement tools

Engagement features have evolved across all platforms in 2024:

  • Komodo continues to offer viewer feedback below videos and supports custom CTAs to guide next steps.
  • Vidyard has expanded its CTA options in 2024 but keeps these premium features in paid plans only.
  • Loom has enhanced its commenting and emoji reaction system, making it even more effective for team feedback and collaboration.
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Pricing updates for 2024

All three platforms have adjusted their pricing structures for 2024:

Free plan comparison

  • Loom maintains its 25-video limit with a 5-minute maximum length per recording
  • Vidyard still offers 25 videos but allows up to 30-minute recordings
  • Komodo continues to provide unlimited videos with no length restrictions

For teams getting started with video messaging in 2024, Komodo's free plan remains the most generous option by far.

Pro plan comparison

  • Loom's Business plan remains at $15 per user per month with unlimited videos
  • Vidyard's Pro plan is now $29 per month (individual) and $78 per user per month (team)
  • Komodo's Personal plan is still $5 per month, with the Team plan starting at $20 per month for five users

In 2024, Komodo maintains its position as the most cost-effective option for both individuals and teams.

Get Started With Video Messaging for Free in 2024

Whether you need to produce sales videos, connect with clients, or document processes for your team in 2024, Komodo offers the most cost-effective solution with generous free, affordable pro, and customizable enterprise plans. Install the Komodo Chrome extension today and start recording unlimited video messages at no cost.

Get Unlimited Recordings with KomodoGet Komodo for FREE

About the author
Anna Sonnenberg
Anna Sonnenberg
B2B SaaS writer
Anna Sonnenberg is a B2B SaaS writer specializing in product-led and strategic content marketing for martech, sales automation, and productivity platforms.
Tags
video messaging
screen recording
vidyard
loom
productivity tools
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