Caso de Estudio de Ecommerce de Café

The video presents a study case about a Mexican coffee business that successfully generates 234,000 pesos in revenue per month. There have been successful campaigns and e-commerce strategies implemented, including dealing with cart abandonment. They tend to maintain a similar marketing budget each month, even during periods like Black Friday. The speaker emphasizes the potential for at least 20-30% more productivity with a good strategy that involves basic flows (operations) and campaigns.