Name: Caso de Estudio de Ecommerce de Café
Uploaded: 2023-12-05
Description: Caso de Estudio de Ecommerce de Café

Streamlining Coffee Business Operations for Increased Revenue

Introduction

Performance breakdown of the coffee business

Profit streams

Customer acquisition and retention efforts

Sustainability of annual marketing budget

Potential for increased productivity with strategic operations

The video presents a study case about a Mexican coffee business that successfully generates 234,000 pesos in revenue per month. There have been successful campaigns and e-commerce strategies implemented, including dealing with cart abandonment. They tend to maintain a similar marketing budget each month, even during periods like Black Friday. The speaker emphasizes the potential for at least 20-30% more productivity with a good strategy that involves basic flows (operations) and campaigns.