Encore AI | Animated Video Strategy by Artwick

Rutvik, founder and creative director at Artwick, presents a strategy to help SaaS businesses increase revenue through custom animated videos. He critiques the current video on Encore AI's website for lacking a compelling story, proposing shorter, storytelling-focused videos including business overview, software features, and case study videos to improve engagement and conversions. He also highlights the effectiveness of these videos across various marketing channels and invites further discussion via a call.