Caso de Estudio de Ecommerce de Alimentos (Comida para Intolerancias Alimenticias)

The speaker discusses a case study about a business that uniquely caters to those with specific dietary restrictions like intolerance to sugar, soy, and eggs. The business has seen substantial growth upon utilizing email marketing, which currently accounts for roughly 33% of their sales. Although they initially only used basic welcome and abandoned cart reminders, they tapped into the potential of email marketing and mitigated their dependence on costly ads. They've successfully expanded their sales while simultaneously reducing their ad spend.