Rutvik, founder and creative director at Artwick, explains how their custom animated video strategy can help SaaS companies like Trade Pronto increase revenue by 30% in less than 45 days. He highlights the effectiveness of using short, engaging videos to simplify complex information, improve website engagement, and drive demo requests and conversions. The video also outlines a framework for creating videos that address customer problems, introduce the brand as a solution, and include strong calls to action.