Name: Caso de Estudio de un Ecommerce de un Negocio Local (Farmacia Dermatológica)
Uploaded: 2023-12-06
Description: Caso de Estudio de un Ecommerce de un Negocio Local (Farmacia Dermatológica)

Digital Transformation of Local Businesses: A Case Study

Introduction to case study

The role of data collection in digital business

Implementation of campaigns

Revenue before the implementation

Revenue after the implementation

The impact of email marketing

Cost-effectiveness of email marketing

The video presents a case study for a local business (pharmacy) which transformed their revenue by capturing customer data and leveraging email marketing. Notably, the results showed an increase in profit with over 45% driven from email marketing, underlining the potential of such digital tools for local businesses.