Rutvik, founder and creative director at Artwick, presents a strategy to help SaaS businesses increase revenue by 30% in less than 45 days using custom animated videos. He outlines a plan to create multiple engaging videos for Lease Abstract AI, including a business overview, product walkthrough, and case study videos, aimed at improving customer engagement and lead generation. The video also highlights the importance of adding explainer videos to websites and using them across social media and ads to attract more demos and customers.