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Go to tagmanager.google.com
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Click on "Create Container"
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Type "GTM Template - Basic Setup + Lead Gen" in Container name and select "Web"
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Click on "Create"
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Click "x" to remove the pop-up after creation of the new container
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Click on "Variables"
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Click on "New"
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Select on "Constant" in the right navigation
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Type "ENTER MEASUREMENT ID" in Value
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Rename the Variable to "GA4 Measurement Id"
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Click on "Save"
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Go to Built-In Variables and Click on "Configure"
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Enable all variables under "Clicks"
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Enable all variables under "Scrolling" then click "x" to exit and enable selected variables
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Click on "Triggers"
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Click on "New"
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Click anywhere in Trigger Configuration and select on "Just Links"
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Select All Link Clicks and rename trigger to "Click - All Link Clicks"
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Click on "Save"
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03:50
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Click on "New" to create a new trigger
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03:58
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Click on "Scroll Depth"
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04:02
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Check Vertical Scroll Depths and enter "10,25,50,75,90" under selected Percentages
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04:17
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Rename trigger to "Scroll Depth"
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Click on "Save"
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Go to Tags and click on "New"
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Select "Google Tag"
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Add the {{GA4 Measurement Id" variable in the Tag ID field
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Click on "Configuration settings"
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Click on "Add parameter"
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Type "send_page_view" or type "send" and click on "send_page_view"
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Type "true" in the value field
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In Trigger, click on "Initialization - All Pages"
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Rename the Google Tag to "GA4 - Pageview"
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Click on "Save"
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Click on "New" to create a GA4 Event
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Click on "Google Analytics"
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Click on "Google Analytics: GA4 Event"
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06:11
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Add the {{GA4 Measurement Id" variable in the Measurement ID field
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06:19
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Type "scroll" in Event name and click on Event Parameters
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Click on "Add parameter"
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Type "percent_scrolled"
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Click on "{{Scroll Depth Threshold}}" in value
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Click on Triggers and click the created trigger for "Scroll Depth"
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06:56
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Renamed GA4 Event to "GA4 - scroll"
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07:02
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Click on "Save"
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07:08
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Click on "New" to add another GA4 Event for Clicks
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07:12
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Click on "Google Analytics"
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07:13
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Click on "Google Analytics: GA4 Event"
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07:21
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Add the {{GA4 Measurement Id}} variable in the Measurement ID field
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07:26
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Type "click" in the Event Name and click on the Event Parameters
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07:28
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Click on "Add parameter" 5 times to add 5 link parameters
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In each Event Parameter, add "link_text", "link_url", "link_id", "link_classes" and "link_element"
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In the value fields, type "{{" to select the corresponding variables
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Add the corresponding variables for each - "{{Click Text}}", "{{Click URL}}", "{{Click ID}}", "{{Click Classes}}" and "{{Click Element}}"
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08:39
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Review the link parameters added
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08:51
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Add a Trigger and Click on "Click - All Link Clicks"
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Rename the GA4 Event to "GA4 - click"
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Click on "Save"
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09:30
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To add a trigger for a lead generation, click on "Triggers"
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Click on "New"
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Click on "Page View"
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Select "Some Page Views"
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Select "Page URL" and "contains" in the condition
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Type the url for the optin or thank you page in the field that you can change for later use
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10:27
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Rename the trigger to "Pageview - Lead Gen"
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Click on "Save"
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Click on "Tags"
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Click on "New" to create a Tag for Generate Lead
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Click on "Google Analytics"
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Click on "Google Analytics: GA4 Event"
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Add the "{{GA4 Measurement Id}}" variable in the Measurement ID field
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11:09
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Type "generate_lead" in Event Name
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Add trigger and click on "Pageview - lead_gen"
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Rename the tag to "GA4 - generate_lead"
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Click on "Save"
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Once everything is created, organized Tags, Triggers and Variables by adding in a Folder. Click on "Folders"
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Click on "New Folder"
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Give a Folder name "GTM Basic Setup" and Click on "Create"
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Select the Unfiled items and check all the items under it
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Click "Move" dropdown to move the items in the created folder for "GTM Basic Setup"
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Go back to Tags and check the "GA4 - generate_lead"
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Click the "Pause" icon
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To Export the Folder, Click on "Admin"
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Click on "Export Container"
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Click on "Default Workspace"
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Click on "Export"
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To Import your exported container in a new container, Click on "Admin"
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Click on "Import Container"
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Click on "Choose container file"
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Click on "Existing"
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Click on "Default Workspace"
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Click on "Overwrite"
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Preview the Tags, Triggers and Variables and click on "Confirm"
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